On August 18, 2013, at 9:00 AM, the highly anticipated sports event channel officially launched, with the logo CCTV5.+The Sports Events Channel is a brand new platform for broadcasting sports events, created by replacing the existing CCTV HD Comprehensive Channel. The channel broadcasts 24 hours a day in full HD. The content mainly includes: live event coverage, recordings, and highlights.
Full Channel Name: CCTV Sports Events Channel
Channel abbreviation: CCTV5+
Channel abbreviation used in flat printing: CCTV5+
Channel slogan: More sports, more choices
The sports event channel will release high-quality program resources.After nearly 19 years of development, CCTV5 has a wealth of sports program resources. However, with the rapid development of the economy and society, and in the face of increasingly strong viewer demand, a single channel has become insufficient to meet the broader dissemination of sports events. CCTV5+The launch will further expand the content and scope of CCTV Sports broadcasting. With CCTV5 serving as the comprehensive sports channel, CCTV5+Adhering to a channel positioning focused on live sports events, we have created a situation where both of CCTV's high-definition sports channels broadcast simultaneously. Together, we present a united front, offering a wider array of sports and more choices for our audience.
The sports event channel features complete events and highlights as its primary programming format.CCTV5+Based on audience demand, we will broadcast more exciting events. The sports event channel will strengthen the dissemination of domestic independent events such as the Chinese Super League and the Chinese Basketball Association, while also introducing some international top-tier sporting events that have not yet been aired on CCTV5. In the major events taking place in the coming year, including the Winter Olympics, World Cup, Asian Games, and National Games, the sports event channel will not only develop auxiliary channel functions but will also consider the emergence of some specialized program formats, integrating with CCTV5.
The sports event channel highlights the promotion of sports with Chinese characteristics.Our country has nearly a thousand traditional ethnic sports, some of which have become popular activities among the people. For example, Go tournaments, chess competitions, dragon boat races, and so on. These sports embody the essence of Chinese civilization and are a valuable cultural heritage of the Chinese nation. The sports event channel will strive to present a more diverse, higher-end, and more Chinese-style array of events to the audience, promoting the dissemination and improvement of domestic independent competitions.
The launch of the sports event channel will promote the formation of the CCTV sports communication cluster.Since the 2013 National Games, China Central Television (CCTV) has been promoting the concept of the CCTV Sports All-Media Platform, aiming for a high degree of unity among various platforms in terms of organizational operation, resource coordination, planning, event scheduling, and market promotion. This will create a truly efficient overall operation and expand the space for survival. The launch of the sports event channel will be an important strategy for CCTV to integrate high-quality resources in a competitive environment, further strengthen its position, and maintain its competitive advantage.
The CCTV Sports Events Channel will temporarily maintain the current free-to-air broadcasting method of the CCTV HD Comprehensive Channel after its launch on August 18. Users who can currently access the CCTV HD Comprehensive Channel will continue to be able to watch the CCTV Sports Events Channel. To watch the CCTV Sports Events Channel, viewers need to install a high-definition set-top box. If viewers who have already installed a high-definition set-top box are unable to access the CCTV Sports Events Channel by August 18, please consult your local cable television network company.