Harley Company's Integrated Main Control Room (IMCR)
How does the evolution of the main control room integration make video production and playback more efficient, flexible, and simple?
Given that broadcasters are seeking faster, more cost-effective methods to deliver channels with fewer resources, media orchestration has become indispensable. However, the transition from Master Control Room (MCR) to Channel Integrated (CIAB) and Integrated Channel Play (ICP) solutions presents new workflow challenges for broadcasters and playout facilities. The once-dominant best-in-class tools in the Master Control Room, such as dedicated graphics and signage systems and switching equipment, have been replaced by software-based integrated systems; however, these systems can leave users feeling bewildered when handling live inserts, sporting events, or unexpected timing issues.
At the same time, the technology that changes facilities also brings new opportunities for workflow optimization and functional integration. The built-in, more powerful features in integrated channel playout solutions are bringing more production-like workflows into the main control room, blurring the lines between the end of production control and the start of live broadcasting. As a result, the traditional main control room is rapidly evolving into the future Integrated Main Control Room (iMCR).
Harley-Davidson views integrated channel playback solutions as key to building a stronger and more efficient integrated master control room.
Harley Company views integrated channel playback solutions as key to building a more robust and efficient integrated master control room, which will help broadcasters develop new revenue streams and significantly reduce operational and capital expenditures.
In this eBook, Harley will introduce how the integrated main control room is transforming video production and playback. (Please download the attachment)
Harley Company's Integrated Main Control Room Solutions:
Harley’s Spectrum™ media server system, Polaris™ Play channel integrated automation system, and Polaris Live touch surface provide all the necessary tools for building an integrated master control room. These software-based playback solutions work closely together to drive functional integration in the video delivery chain, offering greater efficiency, flexibility, and convenience.
For more detailed information, please call 01065302100. Thank you very much.